Keep It Simple Web Design & SEO

Whether you are a small, local business or a large international corporation, having an active website is important.
In a study done by Nielsen, 85 per cent of consumers use the internet to find a local business. Without a website, these customers may not even be able to contact or locate your business. Search engines such as Google are now heavily focusing on serving more local results, so a website is even more important if you are a local business.

A professional business website gives you an instant global presence and allows your business to capture customers from around the world giving the potential to massively increase your customer base. If you can service or want to serve customers locally, nationally or globally, a website that reflects that is a must for potential customers who are searching for your type of business or products.

Using the internet, people are now able to shop online whenever they want. The only way that businesses such as yours can reach all of their potential clients is to have a website that will allow them to shop or research the company at any hour, 365 days of the year. Using ourselves as an example, we usually receive 1 to 2 enquiries overnight whilst we are sleeping.
That would never be possible without a website.

Once your business has its own website, it gives you the ability to communicate with your customers instantly. Sales information, price changes, events and new products can be instantly advertised on your business website. This can cut down or eliminate mailings and flyers. When you generate content that may help a prospective client, you can also use social media to instantly promote that content across thousands of potential customers.

When compared to other advertising techniques, it is fairly inexpensive. A business website can cost very little to maintain, especially if using SEO to get and maintain your search engine rankings. Considering the power of a business website, in most cases, your return on investment is higher than other advertising channels.
A website should be your Swiss Army sales tool, explaining products and services and generating leads from that information. If you compare this to the salary of a salesperson and the cost of sales material, it is a fraction of the cost and will give a far better return.

One of the main reasons for professional web design is the potential to attract new enquiries, customers and clients. As people search the internet, they will have access to your business's products, services or information, whereas previously they may not have even known that your business existed. Potential clients on your website could be in any stage of the sales process, research or comparison or ready to buy. Your website and pages should cater for all.

A good business website will include a contact us section that gives your customers the ability to easily and quickly ask a question or let you know about a problem with your goods or services. This gives you the ability to provide instant feedback and improve your customer service satisfaction rate. There are many creative ways that we can help you to improve a customers experience including a simple contact form so they may contact you with questions, a FAQ, a Call Now button so they can telephone or a live chat for immediate communication.

Using data collected on your website you have the ability to better target your current and potential clients. Tracking software is increasingly sophisticated giving you the opportunity to make more intelligent decisions regarding offers, promotions etc.

Consumers today like their shopping experience to be quick and easy. Convenience, comparison and choice are why more and more consumers use online shopping. Your website will offer a more convenient way to shop for your customers. Can you remember the last time that you ordered something by mail order? It's important to remember that today customers expect that commerce and information are immediate.

After a website is set up, it requires very little maintenance to run on a day to day basis. This makes it a simple and easy way to advertise and promote your company without taking too much time away from the important daily operations of your business. One thing you do need to ensure is that you have a content strategy ensuring updates and news are added on a regular basis.